Cheeky Reels

Cheeky was founded in 2009 in Boston, MA, to counter fly fishing's sometimes stuffy vibe, the unimaginative, bland look of products, and the underwhelming performance of much of the available equipment.
With little money but an innovative design, Cheeky Fishing began to push the envelope with obscenely large arbors and bright colors. Many innovations followed, and Cheeky Fishing's quest to stop overpriced, uninspired gear was in full swing.

In 2019, Cheeky Fishing moved its headquarters to Western Massachusetts and has firmly established itself as a premier fly reel manufacturer. Cheeky released its Spray fly reel, a premium saltwater reel priced at hundreds less than its competitors, last year, and we couldn't be more stoked about it! We used and abused the Spray reel on our guided trips on the Vineyard and our hosted travel trips to the Bahamas and Mexico, and we couldn't be more stoked about its performance! 

Read our full length Spray fly reel review here!