Easy to open. Tough to Break

The new and improved Hopper M30 continues to shine as YETI's dependable, workhorse soft cooler. Never a brand to leave well enough alone, YETI reimagined its MagShield Access, allowing for the extra-wide mouth top to stay open when loading food and beverages, and closed securely after grabbing a quick brew. The ultra strong magnets ensure the top seals tight and traps cold in, while the Quick Release Buckles add an extra layer of protection.

Puncture wounds and UV damage are problems of the past thanks to the Hopper M30's high density fabric. Our favorite soft cooler's Hitchpoint Grid allows YETI's bombproof accessories like the Molle Bottle Opener and Molle Zinger to attach easily.